Celebrating the first anniversary and sharing The Holistic Growth Playbook.
Over the 1st year of Growthmates captured as guests leaders from 20+ forward-thinking companies:
As a gratitude for this milestone and as a gift to everyone, we have created “The Holistic Growth Playbook” – a reflection of industry trends, conversations with guests, and a special takes from respected industry experts.
Get The Holistic Growth Playbook to empower your product:
Insights from 20+ In-Depth Interviews, featuring leaders from Dropbox, Canva, Coda, Amplitude, and more
Emerging challenges for Growth teams and research insights form 100+ companies
Frameworks for delivering high-quality experience and scaling Growth processes
Insights from leaders at companies like:
Brought to you in interactive format with a support of genbrand.design
The Holistic Playbook for Product-led Growth Teams
Chapter I
Building high performing Growth Team
Chapter II
Emerging Challenges for Growth teams and how to address them
Chapter III
Delivering high-quality experience to drive Product Growth
Bonus chapter
Scaling Growth Culture
Learn from best-in class leaders:
The Story Behind Loom Growth Culture
Janie Lee
Head of Product @Loom
How Canva Creates Magical PLG culture
Iain Dowling
Growth Design Lead @Canva
The Role of Design and Non-linear Paths
David Hoang
VP of Design and Marketing @Replit, ex-Webflow
Becoming a Leader and Data-informed Culture
Jenny Chang
Head of Design @Amplitude
Pricing: Best Practices and Dark Patterns
Rob Litterst
Senior Manager, Marketing @HubSpot
The Evolution of Growth at SurveyMonkey
Bradley Belford
Director of Product @SurveyMonkey
Why PLG Doesn't fit All
Emily Wang
CEO @Bento, ex-Product Manger @Intercom
All the Truth about User Onboarding
Phil Vander Broek
Co-founder @Dopt, ex- Head of Growth Design @Dropbox
Playbook Preview:
Building high-performing
Growth Team
With insights from Canva, Loom, Amplitude and more. Discover when and how to build a high-performing Growth team Learn about key signals, team structures, and hiring criteria for success. In this chapter, we’ll cover:
- When it’s the right time to introduce a Growth team
- Top-5 Signals for Starting a Growth Team (based on survey insights form 100+ companies)
- The evolution of Growth teams structures from Startup to Scale-up
- Hiring Criteria for Growth
Emerging Challenges for Growth teams and how to address them
With best practices from Coda, Dropbox, and industry experts like Kyle Poyar. Based on insights from 100+ companies, we uncovered key challenges and collected best practices to help your team address them. In this chapter, you will learn more about:
- Activation and User Onboarding
- Driving Monetisation and Revenue Targets
- Building efficient Growth team processes
- Uncovering Growth Opportunities
- Priorities for Growth teams for the next 12 months
Delivering high-quality experience to drive Product Growth
Inspired by examples from Notion, Canva, Intercom, and more. One of Growthmates' missions is to advocate for high-quality experiences for sustainable product growth. In this chapter, we’ll explore:
- High-quality principles from the best PLG products
- Core / Growth collaboration for Product and Design roles
- Growth Framework to Connect Business and User needs
Scaling Growth Culture + Resources collection
In the concluding chapter, we reveal inspiring principles from Amplitude and SurveyMonkey and provide a curated collection of 50+ resources, grouped by topics, to help you dive deeper and maximize value from the playbook.
