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For Businesses: helping you grow meaningful products by leveraging PLG and enhancing UX quality, together.

Activation & User Onboarding Audit in 3 weeks

Uncover growth opportunities and improvements to drive Activation metrics with uplifting UX quality of the entire Onboarding experience.

  • Audit of self-serve onboarding flow with 5-step Growth Framework developed by Kate Syuma
  • 3 Consulting sessions on Zoom with your team
  • 2 Competitors / Best practices analysis
  • Analysis of your team inputs (problems, existing data, past experiments)
  • Hypotheses and UX Improvementts for uncovered Growth opportunities 
  • Access to best practices database and Onboarding Toolkit 

€7,500 one-time payment (€6,500 for early-stage startups)

*earliest availability in January
   

Start the Process

Growth Advising (PLG, Research, UX) from 3 months

Personalised frameworks and best practices for your team to drive your Product Growth holistically (Activation, Retention, ARR) with levelling up product quality and team expertise.

  • Weekly 60-min sessions and async collaboration with Kate Syuma
  • Uncover growth strategies and solutions across Activation, Retention, Monetisation
  • Hiring support, defining the optimal teams structure for Growth & Product Org
  • Holistic UX analysis to raise the quality bar
  • Workshops to up-skill the teams on PLG, UX and User Research
  • Improving team processes (OKRs Traction, Design Sprints, Learn & Iterate sessions)

€9.900/mo — full mode; €4.900 — bi-weekly mode.

*max 2 clients at a time (1 spot left for Q1)

Start the Process

Growth Team Workshop / AMA-session

Empower your team with new tools like 5-step Growth Framework and Growth Design Sprint. Get a fresh perspective with facilitated Q&A sessions.

Starts at €2,500

Send inquiry

Growthmates Podcast & Newsletter Sponsorship

Feature your product to the engaged audience on Growthmates podcast, newsletters, and industry reports. Current sponsor is Appcues.

Sponsored package (4 issues) at €1,999/mo

Send inquiry

Need ad-hoc support?

Book 1 advising session for your burning questions to get some insights ASAP.

Starts at €590 / 1-hour session

Book a session

For Individuals: get guidance to progress in your career to leadership position and advance your expertise in PLG.

1:1 Coaching / Mentorship

For individuals and leaders in teams who’re seeking guidance to foster career growth, IC→ Leadership transition, and want to receive regular feedback to improve their work.

*package from 8 sessions
for 2+ months period

Send inquiry

Self-Service Onboarding Course

Get frameworks to improve your user onboarding that becomes the base for your product growth.

Next cohort: Q1 2025.

Enrol for the course
I would love to partner with your team to grow meaningful products by leveraging PLG and enhancing UX quality, together.
GrowthMates

Clients & Podcast Guests

Build Product-led Growth and advised companies like:

1:1 Coaching / Mentorship clients coming from companies like:

Growthmates podcast, newsletter, and reports featured leaders from companies like:

Case Studies & Collaborations

The Evolution of Miro Onboarding

How the approach evolved with examples and key learnings across 3 phases:

Phase 1: Startup learnings [50 people, 1 million users]
Phase 2: Hyper-Growth and Big Bets [150 → 1000 people, 3 → 10 million users]
Phase 3: Growth at scale and the power of smart iterations [≈1,800 people, ≈50 million users]
Bonus: The approach to the activation metric and how to define it.

GrowthMates

Antler VC: Supported 10+ early-stage startups

Supported 10+ startups worldwide as a part of the Antler advisory community for almost a year. Provided advice on introducing PLG strategy, uncovering opportunities for business growth with focus on establishing high-quality UX. Focused on early-stage startups in European markets.

GrowthMates

Grammarly. A series of AMA-sessions with Growth stream.

Hosted a series of AMA-sessions with Grammarly Growth Team to provide actionable advice and best practices with the focus on Activation, User Onboarding, and building Growth team processes at scale.

GrowthMates

Manychat (Series A) — Growth Advising

Hosted a series of AMA-sessions with Grammarly Growth Team to provide actionable advice and best practices with the focus on Activation, User Onboarding, and building Growth team processes at scale.

GrowthMates

Tutorful (Series A): Onboarding Audit

Conducted a holistic audit of Onboarding journeys, identified key CR to registration opportunities with tackling UX issues. Helped the team understand key user behaviour patterns and shape a robust growth-centric roadmap for Activation flows to increase CR to registration and Activation metrics.

GrowthMates
Grow meaningful products by leveraging PLG and enhancing UX quality, together.
GrowthMates