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Let's grow meaningful products that delight your users.
Trusted by companies, partners and clients from best B2B and B2C like:
Share your product story and co-
create expert-based content
$3.000/ package
Send an inquiry✦ Best for companies looking to build brand awareness and credibility
In 2 weeks, we'll upgrade your
Onboarding to unlock Activation
$9.000/ one-time payment
Book intro call✦ Best for B2B/B2C SaaS teams struggling with self-serve onboarding
Expert PLG advising to help your
product scale with strong UX
Let's Talk
Book intro call✦ Best for B2B/B2C SaaS teams introducing or scaling a PLG model
User-centric Product Growth Course
-20% for teamsBuild your Growth roadmap from Quick Wins to Big Bets by combining
behavioural science and proven growth strategies to drive impact and delight
$950/ starts on 16th June
Enroll nowWeekly growth stories and insights
to fuel your growth journey
$99/ year
Join the Newsletter✦ Best for anyone curious in product and personal growth
Build your Growth roadmap from
Quick Wins to Big Bets
$950/ starts on 16th June
Enroll now✦ Best for PMs, Designers, Leaders wanting to up-skill in PLG with user focus
Career coaching for Product &
Design professionals in Growth roles
Let's Talk
Book intro call✦ Product & Design pros looking to level up in the Growth domain
Shane Fontane
Sr. Manager, Growth Design @Grammarly
"I invited Kate to have a fireside-style chat with our growth team at Grammarly.
We had sessions focusing on user activation and team growth practices. Kate's content was inspiring, actionable, and easy to follow. Our team was enthusiastic about the sessions and left feeling empowered to try new tactics to drive growth at Grammarly.
I was extremely pleased with our collaboration and the outcome of each session. You're the best Kate!"
Artur Evstefeev
Head of Product @Manychat
"We worked with Kate when we needed more in-house expertise in Growth Design and Product Management. Our main challenge was improving the Activation of new accounts. From our collaboration, the key results were:
1) Kate completed an audit and trained the team on frameworks from both design and growth perspectives.
2) She helped instill a growth mindset in our design team by focusing on growth principles.
3) We implemented some of her recommendations, including a full overhaul of our email onboarding series."
Michel Ferry
Head of Product @Zeffy
"I feel that our collaboration was a real success to assess the existing and the ideas we had identified.
The most valuable part was the reminder to always start from the core product experience for activation.
I liked the most the fact that we discuss concrete solutions / experiences and get useful feedback on it."
Inga Petryaevskaya
Co-founder and CEO @Shapes XR
"Kate provided our team with comprehensive guidance around Sign Up flow, two modes for onboarding, and how we should start measuring the Aha- moment.
Kate always came prepared for meeting, summarized conversation perfectly, give us ACTION ITEMS (which is most valuable).
Ultimately, Kate helped to open our eyes to very novice users who are completely not familiar with VR and helped us making their first experience with the product a magic.
Build Product-led Growth and advised companies like:
1:1 Coaching / Mentorship clients coming from companies like:
Growthmates podcast, newsletter, and reports featured leaders from companies like:
The Evolution of Miro Onboarding
How the approach evolved with examples and key learnings across 3 phases:
Phase 1: Startup learnings [50 people, 1 million users]
Phase 2: Hyper-Growth and Big Bets [150 → 1000 people, 3 → 10 million users]
Phase 3: Growth at scale and the power of smart iterations [≈1,800 people, ≈50 million users]
Bonus: The approach to the activation metric and how to define it.
Antler VC: Supported 10+ early-stage startups
Supported 10+ startups worldwide as a part of the Antler advisory community for almost a year. Provided advice on introducing PLG strategy, uncovering opportunities for business growth with focus on establishing high-quality UX. Focused on early-stage startups in European markets.
Grammarly. A series of AMA-sessions with Growth stream.
Hosted a series of AMA-sessions with Grammarly Growth Team to provide actionable advice and best practices with the focus on Activation, User Onboarding, and building Growth team processes at scale.
Manychat (Series A) — Growth Advising
Hosted a series of AMA-sessions with Grammarly Growth Team to provide actionable advice and best practices with the focus on Activation, User Onboarding, and building Growth team processes at scale.
Tutorful (Series A): Onboarding Audit
Conducted a holistic audit of Onboarding journeys, identified key CR to registration opportunities with tackling UX issues. Helped the team understand key user behaviour patterns and shape a robust growth-centric roadmap for Activation flows to increase CR to registration and Activation metrics.
Brought to you in interactive format with a support of genbrand.design