Services
For Businesses: helping you grow meaningful products by leveraging PLG and enhancing UX quality, together.
Activation & User Onboarding Audit in 3 weeks
Uncover growth opportunities and improvements to drive Activation metrics with uplifting UX quality of the entire Onboarding experience.
- Audit of self-serve onboarding flow with 5-step Growth Framework developed by Kate Syuma
- 3 Consulting sessions on Zoom with your team
- 2 Competitors / Best practices analysis
- Analysis of your team inputs (problems, existing data, past experiments)
- Hypotheses and UX Improvementts for uncovered Growth opportunities
- Access to best practices database and Onboarding Toolkit
€7,500 one-time payment (€6,500 for early-stage startups)
*max 2 projects/mo (1 spot left)
Growth Advising (PLG, Research, UX) from 3 months
Personalised frameworks and best practices for your team to drive your Product Growth holistically (Activation, Retention, ARR) with levelling up product quality and team expertise.
- Weekly 60-min sessions and async collaboration with Kate Syuma
- Uncover growth strategies and solutions across Activation, Retention, Monetisation
- Hiring support, defining the optimal teams structure for Growth & Product Org
- Holistic UX analysis to raise the quality bar
- Workshops to up-skill the teams on PLG, UX and User Research
- Improving team processes (OKRs Traction, Design Sprints, Learn & Iterate sessions)
€10.000/mo (€7,500 for early-stage startups)
*max 2 clients at a time (1 spot left)
Growth Team Workshop / AMA-session
Empower your team with new tools like 5-step Growth Framework and Growth Design Sprint. Get a fresh perspective with facilitated Q&A sessions.
Starts at €2,500
Send inquiryGrowthmates Podcast & Newsletter Sponsorship
Feature your product to the engaged audience on Growthmates podcast, newsletters, and industry reports. Current sponsor is Appcues.
Sponsored package (4 issues) at €1,999/mo
Send inquiryNeed ad-hoc support?
Book 1 advising session for your burning questions to get some insights ASAP.
Starts at €590 / 1-hour session
Book a sessionFor Individuals: get guidance to progress in your career to leadership position and advance your expertise in PLG.
1:1 Coaching / Mentorship
For individuals and leaders in teams who’re seeking guidance to foster career growth, IC→ Leadership transition, and want to receive regular feedback to improve their work.
*package from 8 sessions
for 2+ months period
Self-Service Onboarding Course
Get frameworks to improve your user onboarding that becomes the base for your product growth.
Next cohort: Q1 2025.
Clients & Podcast Guests
Build Product-led Growth and advised companies like:
1:1 Coaching / Mentorship clients coming from companies like:
Growthmates podcast, newsletter, and reports featured leaders from companies like:
Case Studies & Collaborations
The Evolution of Miro Onboarding
How the approach evolved with examples and key learnings across 3 phases:
Phase 1: Startup learnings [50 people, 1 million users]
Phase 2: Hyper-Growth and Big Bets [150 → 1000 people, 3 → 10 million users]
Phase 3: Growth at scale and the power of smart iterations [≈1,800 people, ≈50 million users]
Bonus: The approach to the activation metric and how to define it.
Antler VC: Supported 10+ early-stage startups
Supported 10+ startups worldwide as a part of the Antler advisory community for almost a year. Provided advice on introducing PLG strategy, uncovering opportunities for business growth with focus on establishing high-quality UX. Focused on early-stage startups in European markets.
Grammarly. A series of AMA-sessions with Growth stream.
Hosted a series of AMA-sessions with Grammarly Growth Team to provide actionable advice and best practices with the focus on Activation, User Onboarding, and building Growth team processes at scale.
Manychat (Series A) — Growth Advising
Hosted a series of AMA-sessions with Grammarly Growth Team to provide actionable advice and best practices with the focus on Activation, User Onboarding, and building Growth team processes at scale.
Tutorful (Series A): Onboarding Audit
Conducted a holistic audit of Onboarding journeys, identified key CR to registration opportunities with tackling UX issues. Helped the team understand key user behaviour patterns and shape a robust growth-centric roadmap for Activation flows to increase CR to registration and Activation metrics.