Grow meaningful products that delight your users
We combine Product-led Growth, behavioral science, and insights from 100+ product journeys to help the best SaaS grow — and build experiences their users truly love.
Kate Syuma
Founder at Growthmates, Growth Advisor,
ex-Miro Head of Growth Design
Kate Syuma
Founder at Growthmates, Growth Advisor,
ex-Miro Head of Growth Design
Kate Syuma
Founder at Growthmates, Growth Advisor,
ex-Miro Head of Growth Design
Kate Syuma
Founder at Growthmates, Growth Advisor,
ex-Miro Head of Growth Design
Trusted by companies, partners and clients from best B2B and B2C like:
Trusted by companies, partners and clients from best B2B and B2C like:
Trusted by companies, partners and clients from best B2B and B2C like:
The problem
The problem
The problem
Your product doesn’t grow.
Users leave right after first session.
40–60% of users leave right after the first session before they feel any value.
40–60% of users leave right after the first session before they feel any value.
40–60% of users leave right after the first session before they feel any value.
Most growth issues aren’t marketing problems. They’re Activation problems.
Most growth issues aren’t marketing problems. They’re Activation problems.
Most growth issues aren’t marketing problems. They’re Activation problems.
Local optimizations equals trap. Lasting growth comes from a system and experiments.
Local optimizations equals trap. Lasting growth comes from a system and experiments.
Local optimizations equals trap. Lasting growth comes from a system and experiments.
The method
The method
The method
What is good for user
is good for business.
We help you build products people want to come back to — again and again.
Growth Workshop Series
Unlock product insights and expert knowledge to accelerate your team with facilitated sessions.
Growth Workshop Series
Unlock product insights and expert knowledge to accelerate your team with facilitated sessions.
Growth Workshop Series
Unlock product insights and expert knowledge to accelerate your team with facilitated sessions.
Growth Workshop Series
Unlock product insights and expert knowledge to accelerate your team with facilitated sessions.
Onboarding & Activation Sprint
Fix your user journey and reduce early drop-offs with our 2-week sprint.
Onboarding & Activation Sprint
Fix your user journey and reduce early drop-offs with our 2-week sprint.
Onboarding & Activation Sprint
Fix your user journey and reduce early drop-offs with our 2-week sprint.
Onboarding & Activation Sprint
Fix your user journey and reduce early drop-offs with our 2-week sprint.
Product-led Growth Program
Long-term partnership to scale your product with holistic systems, not guesswork.
Product-led Growth Program
Long-term partnership to scale your product with holistic systems, not guesswork.
Product-led Growth Program
Long-term partnership to scale your product with holistic systems, not guesswork.
Product-led Growth Program
Long-term partnership to scale your product with holistic systems, not guesswork.
Meet your Growth Partner
Hi, I’m Kate Syuma –
a Founder at Growthmates
Growth Advisor, ex-Miro Head of Growth Design.
Growthmates is where product intuition meets systems thinking. My approach blends proven growth strategies, quant & qual research, behavior-led design to build products users love — and stay for.
I help product teams create meaningful, user-centric experiences that scale. With 10+ years in Product, Growth and UX strategy, I’ve worked with teams like Miro from Series A to unicorns.
Hi, I’m Kate Syuma –
a Founder at Growthmates
Growth Advisor, ex-Miro Head of Growth Design.
Growthmates is where product intuition meets systems thinking. My approach blends proven growth strategies, quant & qual research, behavior-led design to build products users love — and stay for.
I help product teams create meaningful, user-centric experiences that scale. With 10+ years in Product, Growth and UX strategy, I’ve worked with teams like Miro from Series A to unicorns.
Hi, I’m Kate Syuma –
a Founder at Growthmates
Growth Advisor, ex-Miro Head of Growth Design.
Growthmates is where product intuition meets systems thinking. My approach blends proven growth strategies, quant & qual research, behavior-led design to build products users love — and stay for.
I help product teams create meaningful, user-centric experiences that scale. With 10+ years in Product, Growth and UX strategy, I’ve worked with teams like Miro from Series A to unicorns.
10+ years of experience in creating and scaling digital products, including over 8 years dedicated to Product-led Growth.
I’m a Growth Advisor and Founder of Growthmates. I spent 6+ years at Miro, leading Growth from Seed stage (50+ people) to Series C unicorn (2,000+). I’ve worked with 15+ B2B and B2C companies like Grammarly and Manychat, and co-created growth education with Amplitude, Appcues, and UserPilot — all to help teams build meaningful products that truly grow.
The Growthmates Starter Process
Step 1
Analyzing Onboarding Journey and using Best Practices
We review your onboarding to find friction and use 100+ world-class examples to unlock UX improvements and quick wins.
Step 2
Defining Activation through Data and User Insights
We combine data analytics with user research insights to map your “aha moment” and activation funnel.
Step 3
Prioritizing Growth roadmap and Testing Solutions
We create a roadmap with diverse opportunities from Quick Wins to Big Bets, and help you iterate to achieve real impact.
The Growthmates Starter Process
Step 1
Analyzing Onboarding Journey and using Best Practices
We review your onboarding to find friction and use 100+ world-class examples to unlock UX improvements and quick wins.
Step 2
Defining Activation through Data and User Insights
We combine data analytics with user research insights to map your “aha moment” and activation funnel.
Step 3
Prioritizing Growth roadmap and Testing Solutions
We create a roadmap with diverse opportunities from Quick Wins to Big Bets, and help you iterate to achieve real impact.
The Growthmates Starter Process
Step 1
Analyzing Onboarding Journey and using Best Practices
We review your onboarding to find friction and use 100+ world-class examples to unlock UX improvements and quick wins.
Step 2
Defining Activation through Data and User Insights
We combine data analytics with user research insights to map your “aha moment” and activation funnel.
Step 3
Prioritizing Growth roadmap and Testing Solutions
We create a roadmap with diverse opportunities from Quick Wins to Big Bets, and help you iterate to achieve real impact.
The Growthmates Starter Process
Step 1
Analyzing Onboarding Journey and using Best Practices
We review your onboarding to find friction and use 100+ world-class examples to unlock UX improvements and quick wins.
Step 2
Defining Activation through Data and User Insights
We combine data analytics with user research insights to map your “aha moment” and activation funnel.
Step 3
Prioritizing Growth roadmap and Testing Solutions
We create a roadmap with diverse opportunities from Quick Wins to Big Bets, and help you iterate to achieve real impact.
Choose your way to grow
User-centric Product Growth Course
Build your Growth roadmap from Quick Wins to Big Bets by combining behavioural science and proven growth strategies to drive impact and delight.
Onboarding & Activation Sprint
In just 2 weeks, we’ll audit and upgrade your Onboarding and Activation.
Live & async sessions over 2 weeks
UX teardown of onboarding experience
Growth roadmap & UX improvements
30+ PLG onboarding flows in benchmark database
$9,000
*$7,500 for early-stage
startups (<1M ARR)
Product-led Growth Program, 3+ months
Expert PLG advising to help your product scale with strong UX.
Weekly strategic consulting sessions with your team
Custom PLG roadmap focused on Activation, Retention, and Monetization
Ongoing UX audits with async feedback via Loom and Slack
Guidance on product team hiring and leadership decisions
Let’s talk
Choose your way to grow
User-centric Product Growth Course
Build your Growth roadmap from Quick Wins to Big Bets by combining behavioural science and proven growth strategies to drive impact and delight.
Onboarding & Activation Sprint
In just 2 weeks, we’ll audit and upgrade your Onboarding and Activation.
Live & async sessions over 2 weeks
UX teardown of onboarding experience
Growth roadmap & UX improvements
30+ PLG onboarding flows in benchmark database
$9,000
*$7,500 for early-stage
startups (<1M ARR)
Product-led Growth Program, 3+ months
Expert PLG advising to help your product scale with strong UX.
Weekly strategic consulting sessions with your team
Custom PLG roadmap focused on Activation, Retention, and Monetization
Ongoing UX audits with async feedback via Loom and Slack
Guidance on product team hiring and leadership decisions
Let’s talk
Choose your way to grow
User-centric Product Growth Course
Build your Growth roadmap from Quick Wins to Big Bets by combining behavioural science and proven growth strategies to drive impact and delight.
Onboarding & Activation Sprint
In just 2 weeks, we’ll audit and upgrade your Onboarding and Activation.
Live & async sessions over 2 weeks
UX teardown of onboarding experience
Growth roadmap & UX improvements
30+ PLG onboarding flows in benchmark database
$9,000
*$7,500 for early-stage
startups (<1M ARR)
Product-led Growth Program, 3+ months
Expert PLG advising to help your product scale with strong UX.
Weekly strategic consulting sessions with your team
Custom PLG roadmap focused on Activation, Retention, and Monetization
Ongoing UX audits with async feedback via Loom and Slack
Guidance on product team hiring and leadership decisions
Let’s talk
Choose your way to grow
User-centric Product Growth Course
Build your Growth roadmap from Quick Wins to Big Bets by combining behavioural science and proven growth strategies to drive impact and delight.
Onboarding & Activation Sprint
In just 2 weeks, we’ll audit and upgrade your Onboarding and Activation.
Live & async sessions over 2 weeks
UX teardown of onboarding experience
Growth roadmap & UX improvements
30+ PLG onboarding flows in benchmark database
$9,000
*$7,500 for early-stage
startups (<1M ARR)
Product-led Growth Program, 3+ months
Expert PLG advising to help your product scale with strong UX.
Weekly strategic consulting sessions with your team
Custom PLG roadmap focused on Activation, Retention, and Monetization
Ongoing UX audits with async feedback via Loom and Slack
Guidance on product team hiring and leadership decisions
Let’s talk
Let’s co-create growth stories, playbooks, and product spotlights that inspire.
Previous happy partners:
Growthmates Content
Partnerships:
for companies looking to build brand awareness and credibility.
We don’t just advise teams, we spotlight them. Growthmates shares powerful product stories via:
Newsletter and Podcast & leading growth experts
6k+ newsletter reach (people from Miro, Atlassian, Intercom, etc.)
17k+ LinkedIn reach (Founders, PMs, Product Designers)
Let’s co-create growth stories, playbooks, and product spotlights that inspire.
Previous happy partners:
Growthmates Content
Partnerships:
for companies looking to build brand awareness and credibility.
We don’t just advise teams, we spotlight them. Growthmates shares powerful product stories via:
Newsletter and Podcast & leading growth experts
6k+ newsletter reach (people from Miro, Atlassian, Intercom, etc.)
17k+ LinkedIn reach (Founders, PMs, Product Designers)
Let’s co-create growth stories, playbooks, and product spotlights that inspire.
Previous happy partners:
Growthmates Content
Partnerships:
for companies looking to build brand awareness and credibility.
We don’t just advise teams, we spotlight them. Growthmates shares powerful product stories via:
Newsletter and Podcast & leading growth experts
6k+ newsletter reach (people from Miro, Atlassian, Intercom, etc.)
17k+ LinkedIn reach (Founders, PMs, Product Designers)
Let’s co-create growth stories, playbooks, and product spotlights that inspire.
Previous happy partners:
Growthmates Content
Partnerships:
for companies looking to build brand awareness and credibility.
We don’t just advise teams, we spotlight them. Growthmates shares powerful product stories via:
Newsletter and Podcast & leading growth experts
6k+ newsletter reach (people from Miro, Atlassian, Intercom, etc.)
17k+ LinkedIn reach (Founders, PMs, Product Designers)
Wall of love from clients
I invited Kate to have a fireside-style chat with our growth team at Grammarly.
We had sessions focusing on user activation and team growth practices. Kate's content was inspiring, actionable, and easy to follow. Our team was enthusiastic about the sessions and left feeling empowered to try new tactics to drive growth at Grammarly.
Shane Fontane
Sr. Manager, Growth Design @Grammarly
Kate worked with our team for a few months on user activation, and her structured approach helped us quickly clarify key opportunities and next steps.
She brought a ton of energy, practical examples, and clear trade-off thinking — exactly what we needed to move forward.
What stood out was her ability to switch seamlessly between strategic guidance and hands-on feedback.
If you need someone who brings clarity, energy, and actionable frameworks to growth challenges, Kate is an excellent partner.
Robert Cserti
Product Leader @Manychat
We felt the collaboration was a real success — both in assessing what we had and validating the ideas we were exploring.
The Zeffy form builder went super well — that initiative alone gave us a 15% lift in activation, our biggest win so far. We're now rolling it out across all our form types.
It also helped us refocus onboarding on the core product, which had a great cumulative impact on activation in the past months (+50%).
Michel Ferry
Head of Product @Zeffy
We worked with Kate when we needed more in-house expertise in Growth Design and Product Management. Our main challenge was improving the Activation of new accounts. From our collaboration, the key results were:
1) Kate completed an audit and trained the team on frameworks from both design and growth perspectives.
2) She helped instill a growth mindset in our design team by focusing on growth principles.
3) We implemented some of her recommendations, including a full overhaul of our email onboarding series.”
Artur Evstefeev
Product Leader @Manychat
I worked with Kate in a coaching capacity over a few months, and she made a huge impact. From actionable tactics across Activation and Monetization to thoughtful career guidance, every session delivered real value.
Kate has a unique way of teaching — grounded, approachable, and packed with real-world insights. She helped me break down complex ideas, and always ended sessions with clear next steps I could apply immediately.
Thanks to her support, I landed a dream job and expanded my thinking as a growth practitioner in ways I couldn’t have reached alone.
Ben Pham
Senior Product Designer @ Loom
Kate provided our team with comprehensive guidance around Sign Up flow, two modes for onboarding, and how we should start measuring the Aha- moment.
Ultimately, Kate helped to open our eyes to very novice users who are completely not familiar with VR and helped us making their first experience with the product a magic.
Inga Petryaevskaya
Co-founder and CEO @Shapes XR
Wall of love from clients
I invited Kate to have a fireside-style chat with our growth team at Grammarly.
We had sessions focusing on user activation and team growth practices. Kate's content was inspiring, actionable, and easy to follow. Our team was enthusiastic about the sessions and left feeling empowered to try new tactics to drive growth at Grammarly.
Shane Fontane
Sr. Manager, Growth Design @Grammarly
Kate worked with our team for a few months on user activation, and her structured approach helped us quickly clarify key opportunities and next steps.
She brought a ton of energy, practical examples, and clear trade-off thinking — exactly what we needed to move forward.
What stood out was her ability to switch seamlessly between strategic guidance and hands-on feedback.
If you need someone who brings clarity, energy, and actionable frameworks to growth challenges, Kate is an excellent partner.
Robert Cserti
Product Leader @Manychat
We felt the collaboration was a real success — both in assessing what we had and validating the ideas we were exploring.
The Zeffy form builder went super well — that initiative alone gave us a 15% lift in activation, our biggest win so far. We're now rolling it out across all our form types.
It also helped us refocus onboarding on the core product, which had a great cumulative impact on activation in the past months (+50%).
Michel Ferry
Head of Product @Zeffy
We worked with Kate when we needed more in-house expertise in Growth Design and Product Management. Our main challenge was improving the Activation of new accounts. From our collaboration, the key results were:
1) Kate completed an audit and trained the team on frameworks from both design and growth perspectives.
2) She helped instill a growth mindset in our design team by focusing on growth principles.
3) We implemented some of her recommendations, including a full overhaul of our email onboarding series.”
Artur Evstefeev
Product Leader @Manychat
I worked with Kate in a coaching capacity over a few months, and she made a huge impact. From actionable tactics across Activation and Monetization to thoughtful career guidance, every session delivered real value.
Kate has a unique way of teaching — grounded, approachable, and packed with real-world insights. She helped me break down complex ideas, and always ended sessions with clear next steps I could apply immediately.
Thanks to her support, I landed a dream job and expanded my thinking as a growth practitioner in ways I couldn’t have reached alone.
Ben Pham
Senior Product Designer @ Loom
Kate provided our team with comprehensive guidance around Sign Up flow, two modes for onboarding, and how we should start measuring the Aha- moment.
Ultimately, Kate helped to open our eyes to very novice users who are completely not familiar with VR and helped us making their first experience with the product a magic.
Inga Petryaevskaya
Co-founder and CEO @Shapes XR
Wall of love from clients
I invited Kate to have a fireside-style chat with our growth team at Grammarly.
We had sessions focusing on user activation and team growth practices. Kate's content was inspiring, actionable, and easy to follow. Our team was enthusiastic about the sessions and left feeling empowered to try new tactics to drive growth at Grammarly.
Shane Fontane
Sr. Manager, Growth Design @Grammarly
Kate worked with our team for a few months on user activation, and her structured approach helped us quickly clarify key opportunities and next steps.
She brought a ton of energy, practical examples, and clear trade-off thinking — exactly what we needed to move forward.
What stood out was her ability to switch seamlessly between strategic guidance and hands-on feedback.
If you need someone who brings clarity, energy, and actionable frameworks to growth challenges, Kate is an excellent partner.
Robert Cserti
Product Leader @Manychat
We felt the collaboration was a real success — both in assessing what we had and validating the ideas we were exploring.
The Zeffy form builder went super well — that initiative alone gave us a 15% lift in activation, our biggest win so far. We're now rolling it out across all our form types.
It also helped us refocus onboarding on the core product, which had a great cumulative impact on activation in the past months (+50%).
Michel Ferry
Head of Product @Zeffy
We worked with Kate when we needed more in-house expertise in Growth Design and Product Management. Our main challenge was improving the Activation of new accounts. From our collaboration, the key results were:
1) Kate completed an audit and trained the team on frameworks from both design and growth perspectives.
2) She helped instill a growth mindset in our design team by focusing on growth principles.
3) We implemented some of her recommendations, including a full overhaul of our email onboarding series.”
Artur Evstefeev
Product Leader @Manychat
I worked with Kate in a coaching capacity over a few months, and she made a huge impact. From actionable tactics across Activation and Monetization to thoughtful career guidance, every session delivered real value.
Kate has a unique way of teaching — grounded, approachable, and packed with real-world insights. She helped me break down complex ideas, and always ended sessions with clear next steps I could apply immediately.
Thanks to her support, I landed a dream job and expanded my thinking as a growth practitioner in ways I couldn’t have reached alone.
Ben Pham
Senior Product Designer @ Loom
Kate provided our team with comprehensive guidance around Sign Up flow, two modes for onboarding, and how we should start measuring the Aha- moment.
Ultimately, Kate helped to open our eyes to very novice users who are completely not familiar with VR and helped us making their first experience with the product a magic.
Inga Petryaevskaya
Co-founder and CEO @Shapes XR
Wall of love from clients
I invited Kate to have a fireside-style chat with our growth team at Grammarly.
We had sessions focusing on user activation and team growth practices. Kate's content was inspiring, actionable, and easy to follow. Our team was enthusiastic about the sessions and left feeling empowered to try new tactics to drive growth at Grammarly.
Shane Fontane
Sr. Manager, Growth Design @Grammarly
Kate worked with our team for a few months on user activation, and her structured approach helped us quickly clarify key opportunities and next steps.
She brought a ton of energy, practical examples, and clear trade-off thinking — exactly what we needed to move forward.
What stood out was her ability to switch seamlessly between strategic guidance and hands-on feedback.
If you need someone who brings clarity, energy, and actionable frameworks to growth challenges, Kate is an excellent partner.
Robert Cserti
Product Leader @Manychat
We felt the collaboration was a real success — both in assessing what we had and validating the ideas we were exploring.
The Zeffy form builder went super well — that initiative alone gave us a 15% lift in activation, our biggest win so far. We're now rolling it out across all our form types.
It also helped us refocus onboarding on the core product, which had a great cumulative impact on activation in the past months (+50%).
Michel Ferry
Head of Product @Zeffy
We worked with Kate when we needed more in-house expertise in Growth Design and Product Management. Our main challenge was improving the Activation of new accounts. From our collaboration, the key results were:
1) Kate completed an audit and trained the team on frameworks from both design and growth perspectives.
2) She helped instill a growth mindset in our design team by focusing on growth principles.
3) We implemented some of her recommendations, including a full overhaul of our email onboarding series.”
Artur Evstefeev
Product Leader @Manychat
I worked with Kate in a coaching capacity over a few months, and she made a huge impact. From actionable tactics across Activation and Monetization to thoughtful career guidance, every session delivered real value.
Kate has a unique way of teaching — grounded, approachable, and packed with real-world insights. She helped me break down complex ideas, and always ended sessions with clear next steps I could apply immediately.
Thanks to her support, I landed a dream job and expanded my thinking as a growth practitioner in ways I couldn’t have reached alone.
Ben Pham
Senior Product Designer @ Loom
Kate provided our team with comprehensive guidance around Sign Up flow, two modes for onboarding, and how we should start measuring the Aha- moment.
Ultimately, Kate helped to open our eyes to very novice users who are completely not familiar with VR and helped us making their first experience with the product a magic.
Inga Petryaevskaya
Co-founder and CEO @Shapes XR
Want to explore collaboration?
Let's grow your meaningful product by leveraging
PLG and enhancing UX quality, together.
Want to explore collaboration?
Let's grow your meaningful product by leveraging
PLG and enhancing UX quality, together.
Want to explore collaboration?
Let's grow your meaningful product by leveraging
PLG and enhancing UX quality, together.
Want to explore collaboration?
Let's grow your meaningful product by leveraging PLG and enhancing UX quality, together.
© 2025 GrowthMates
© 2025 GrowthMates
© 2025 GrowthMates