Celebrating the first anniversary and sharing The Holistic Growth Playbook
As a gratitude for this milestone and as a gift to everyone, we have created “The Holistic Growth Playbook” – a reflection of industry trends, conversations with guests, and a special takes from respected industry experts.
Brought to you in interactive format with a support of genbrand.design
The Holistic Playbook
for Product-led Growth Teams
Learn from best-in class leaders
Playbook Preview
Chapter I
Building high-performing
Growth Team
With insights from Canva, Loom, Amplitude and more. Discover when and how to build a high-performing Growth team Learn about key signals, team structures, and hiring criteria for success. In this chapter, we’ll cover:
Chapter II
Emerging Challenges for Growth teams and how to address them
With best practices from Coda, Dropbox, and industry experts like Kyle Poyar. Based on insights from 100+ companies, we uncovered key challenges and collected best practices to help your team address them. In this chapter, you will learn more about:
Chapter III
Delivering high-quality experience to drive Product Growth
Inspired by examples from Notion, Canva, Intercom, and more. One of Growthmates' missions is to advocate for high-quality experiences for sustainable product growth. In this chapter, we’ll explore:
Bonus
Scaling Growth Culture + Resources collection
In the concluding chapter, we reveal inspiring principles from Amplitude and SurveyMonkey and provide a curated collection of 50+ resources, grouped by topics, to help you dive deeper and maximize value from the playbook.
“It was a pleasure to talk on Growthmates about some of my favorite topics: product quality, leading PLG, and non-linear careers. I'm a huge fan of Kate's work and what she's doing now.”
David Hoang
VP of Design and Marketing @Replit, ex-Webflow
